Tesla, on the other hand, sets prices directly on its website with no negotiation, and changes those prices whenever it likes. Most automakers set the suggested price for their vehicle by model year, and consumers then negotiate their actual price at a dealership. Analysts are watching to see which automakers respond by cutting prices and chasing market share.Īnd Tesla can move much faster to do that than its big rivals. More broadly, vehicle affordability is a major concern for the auto industry right now.Ĭompanies have been making extraordinary amounts of money as a vehicle shortage sent prices sky-high - but they also know they are driving away would-be buyers who simply can't pay $50,000 for a car (the average transaction price for a new vehicle these days is $49,507, according to the latest figures from Kelly Blue Book).Īs supply chain woes start to ease, the number of vehicles available for sale is starting to rise. And man, this interior, for how much Zac. That's a major factor driving Tesla's aggressive pricing, along with supply woes that are finally easing and the new government incentives that are kicking in. Tesla Model S Plaid Road Test Review: The new American muscle sedan. The price cuts comes as major automakers are releasing more electric vehicles, especially on the cheaper end of the market, cutting into Tesla's overwhelming dominance. The eligibility rules are set to change in March, and there's no guarantee the vehicles will still qualify - and no guarantee that a custom ordered vehicle will arrive before the rules change.Ĭustomers intent on getting a tax credit (for the Tesla or any other electric vehicle) may want to focus on vehicles available for purchase today, rather than waiting for an order. There is a caveat on those federal tax credits, though. In an aerial view, Tesla cars sit parked in a lot at the Tesla factory in Femont, Calif., on April 20, 2022.
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